Early sketches explored the visual language of a fog – soft edges, density and fluid shapes.

Through refinement, these shapes were formed into a legible wordmark while preserving their calm, atmospheric & dense character.

The final version does not include the teapot elements to keep the wordmark uncluttered.

The color palette features soft, muted tones inspired by steamed green leaves and clay teapots.

Designed for clarity across sizes and contexts, the logo can also be reduced to a standalone “A” mark with a subtle leaf silhouette.